“A Capital Idea - Extended+!”
Phase 2 of 5 by “Lymphedema - Guerrilla Warrior General (LymphoGWG) WLD2020 campaign - “A Capital Idea – Extended+!”
For “World Lymphedema Day”, 2019 (WLD2019), the successful Canada-wide promotional campaign was “A Capital Idea!” & drew supportive “gestures” (proclamations) from Canada’s Community of Capital City Mayors. Canada has a federal Capital plus ten provincial Capitals.
A very ambitious international sequel-campaign, “A Capital Idea - Extended+”, called for supportive “gestures” from nine other foreign “Capital City” leaders from, alphabetically – Australia, Austria, France, Germany, Greece, Ireland, Italy, U.K., and U.S., along with Canada’s Capital, which – in early 2016 – became the first-ever municipality, ANYWHERE, to so proclaim WLD. This generous & supportive “gesture” has been renewed by the Mayor of Ottawa in each successive WLD, including 22 January for WLD2020!
“A Capital Idea - Extended+” had as its goal to take a *good* idea and make it even *gr8er* by calling for supportive “gestures” from the aforementioned nine other foreign “Capital City” leaders. “Gestures” in this sense focused requests to the “Capital City” mayors for a public statement expressing support (proclamation) and/or illumination of a significant landmark, ideally in teal, the colour often associated with the LE Community. Time will tell whether and/or to what extent the WLD2020 campaigns materialize – engagement & outreach for enlisted assistance from on-the-ground community supporters was also undertaken with an intent to favourably increase the chances of success. (City participation for 9 - TBC)
If you need more details about this event, email Lymphedema - Guerrilla Warrior General (LymphoGWG) at: LymphCanada@gmail.com.