“WoW 5-50 Miracle” for WLD2020
Phase 1 of 5: #LymphoGWG WLD2020 promotional campaign – “WoW 5-50 Miracle”: ‘Walk on Water’ *miracle* active campaign for 5 days and 50 miles in recognition of edition 5 of WLD & season 50 of the Rideau Canal Skateway on the UNESCO World Heritage site, Rideau Canal that links Ottawa & Kingston. Tongue-in-cheek, the “miracle” of ‘walking on water’ would be assisted by straps of metal attached to the boots of LymphoGWG… for the target of 50 miles “skated”. A ‘God Willing Gambit’ (GWG), due to unpredictable winter weather in Canada’s Capital on the World’s Largest Skating Rink, LymphoGWG was able to log 150 km / 90 miles, while tallying considerable interest, awareness plus understanding of what is lymphedema (LE) plus “World Lymphedema Day” (WLD) for engaged passers by / passed by, including U.S. tourists to Ottawa, plus media types from two major Canadian networks. To aid the effort, LymphoGWG used the “traveling banner” for WLD, plus customized advocacy shirts, promoting THE day, OUR day, on the annual calendar of the “Lymphedema Community”.
(January-February 2020, including during annual winter carnival, “Winterlude”.)
Full coverage at FB: Lymphedema - LE Nexus Canada
If you need more details about this event, email Lymphedema - Guerrilla Warrior General (LymphoGWG) at: LymphCanada@gmail.com.