In 2021 LE&RN was awarded a three-year grant from the Centers for Disease Control and Prevention (CDC). This grant empowered LE&RN to create a National Lymphedema Awareness Campaign to educate people who have developed lymphedema, or are at risk of developing lymphedema, as the result of cancer.
“This grant is a testament to lymphedema’s rise as a national priority, and speaks to the success of activists who have been telling their stories and demanding action. Their voices are being heard.”— William Repicci, President & CEO of LE&RN
William Repicci, LE&RN’s President & CEO, is serving as the campaign's Project Director, while Dr. Stanley Rockson, of Stanford University School of Medicine and Founding Chair of LE&RN’s Scientific and Medical Advisory Council, is serving as the Primary Investigator. LE&RN has recruited Citizen Group, a San Francisco-based award-winning creative, marketing, and social impact agency to take the lead on an ongoing strategy to reach the biggest audience possible. LE&RN Spokesperson Kathy Bates and Celebrity Ambassador Steve Guttenberg are also part of the campaign.
- Television
- Radio
- Digital Ads
- Campaign Info
Set A: 300x250, 300x50, 300x600, 728x90, 300x250, 160x600
Set B: 300x250, 300x50, 300x600, 728x90, 300x250, 160x600
Set C: 300x250, 300x50, 300x600, 728x90, 300x250, 160x600
Set D: 300x250, 300x50, 300x600, 728x90, 300x250, 160x600
LE&RN filmed seven PSA spots in 2022 with Kathy Bates and Steve Guttenberg. They are currently airing on national television. In addition, LE&RN created 5 radio spots that are airing nationally.
To complement these, LE&RN has put together a digital media campaign that is running programmatic digital ads and will be accompanied with a social media campaign in 2023.
All of the above media is sending traffic to this landing page which is providing comprehensive information on the topic. The more people know about cancer-related lymphedema, the better chance they have at mitigating the effects or avoiding it all together.
This project is supported by the Centers for Disease Control and Prevention of the U.S. Department of Health and Human Services (HHS) as part of a financial assistance award with 100 percent funded by CDC/HHS. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by CDC/HHS, or the U.S. Government.